Abstract

Ecotourism is responsible travel to natural areas that conserve the natural environment and sustain the well-being of local people and involve their interpretation and education. The present research focuses on tourist’s preference towards ecotourism activities and to find the barriers to ecotourism operations in India. The study tries to identify the preference of young tourists on ecotourism sites. The study used structured questionnaire based primary data collected from young Indian tourists. Suitable statistical tools were used to get unbiased results and conclusions. The study revealed that the young tourists are much aware about the ecotourism initiatives operated at such sites. Measures should be taken by administration in consensus with local people for pleasure of tourists without harming the flora and fauna. It is important to promote ecotourism opportunities to the young tourists on the media channels widely used by them. Effective implementation and monitoring of existing laws will help to achieve the use ecotourism sites sustainably. Ecotourism is inevitable to achieve sustainable development goals.

Authors

Swapnesh Rangnekar
S.I.W.S. N.R. Swamy College of Commerce & Economics and Smt. Thirumalai College of Science, India

Keywords

Ecotourism, Conservation, Tourism, Sustainable, Biodiversity