Abstract

The study examines the e-commerce behaviors of university students, focusing on how social media influences their online purchasing decisions. With the rise of smartphones and internet access, online shopping has become increasingly popular among students. The study uses both primary and secondary research methods, including a literature review and a survey of 145 students. The survey explored their shopping habits, motivations, and the impact of social media on their choices. By analyzing current trends and behaviors, the research offers insights into how students interact with e-commerce platforms and what factors drive their purchasing decisions.

Authors

Rachana M. Suvarna, Vaishnavi, H. Sujaya, Meghana Salins
Srinivas University, India

Keywords

Online Shopping, Digital Addiction, Impulse Buying, Convenience, E-Commerce