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Past Edition ICTACT Journals

Volume 11 , Issue 1 - February 2025

February 2025 Volume 11 Issue 1 ISSN 2395-1664
 Table of Contents
20162
ROLE OF GEM (GOVERNMENT E MARKETPLACE) GATEWAY IN EMPOWERING MSMES IN PUBLIC PROCUREMENT

L. Cesis Dastan, K. Jegatha, V. Bala Kumar

Presidency College, India

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0319

    Page(s):
    2062 - 2067
    20161
    AN ANALYSIS OF UNIFIED PAYMENTS INTERFACE (UPI): PAYER AND PAYEE PSP PERFORMANCE, UPI APPS, AND P2P AND P2M TRANSACTION TRENDS IN INDIA

    M. Dinesh Kumar

    Mannar Thirumalai Naicker College, India

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0318

    Page(s):
    2054 - 2061
    20159
    LEVERAGING ARTIFICIAL INTELLIGENCE TO ENHANCE LEARNING PROGRESS AND ITS IMPACT ON HIGHER EDUCATION STUDENTS

    S. Rajesha1, M. Nirmala2

    Vidya Sanskaar Institute of Science, Commerce and Management, India, Bengaluru City University, India

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0317

    Page(s):
    2049 - 2053
    20150
    AN INTEGRATIVE REVIEW OF THE EFFECT OF ORGANISATIONAL CHANGE MANAGEMENT ON EMPLOYEE PERFORMANCE

    Samuel Bangura

    Durban University of Technology, Republic of South Africa

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0316

    Page(s):
    2043 - 2048
    20148
    DECODING INFLUENCER IMPACT ON PAINT BRAND PREFERENCES - INSIGHTS FROM VIRUDHUNAGAR’S COMPETITIVE MARKET

    S. Suganya, K. Rajamani, Vigneshmani Perumal

    Mepco Schlenk Engineering College, India

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0315

    Page(s):
    2038 - 2042
    20147
    STRATEGIC EMPLOYEE RETENTION: ENHANCING WORKFORCE STABILITY THROUGH EFFECTIVE HR MANAGEMENT

    J. Noorulkhathija, A. Jahir Hussain

    Galgotia College, India

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0314

    Page(s):
    2032 - 2037
    20145
    COMPARATIVE ANALYSIS OF E-COMMERCE BUSINESS MODELS IN URBAN AND RURAL MARKETS: STRATEGIES FOR SUSTAINABLE GROWTH

    K. Dharani, M. Reshma

    University of Calicut, India

  •    Abstract   |   
  •    Full Text       |    DOI :  10.21917/ijms.2025.0313

    Page(s):
    2027 - 2031